Sales people, special event at Convention is for you

Reasonable people can disagree about the most important positions on the staff of an independent retail dealer. At BrandSource, we call it a tie across the board.

But the key role that sales people play in the success of their stores can’t be overstated, and we’re starting something new to recognize them.

The Heavy Hitters event at the upcoming BrandSource Convention in Las Vegas (Aug. 26-29 at Caesar’s Palace. Register here: is all about those important people and the work they do.

Only 250 people will be accepted to the Heavy Hitters event, which will offer educational sessions targeted to top sales people as well as special networking events, awards and product trainings.

We can hear you asking “Why?”

Because, as GM of Merchandising Chad Evans said, it’s time.

“Because of their need to be on the sales floor and not away from the stores, we have found it difficult to train and recognize them properly,” he said.

The Heavy Hitters accepted for the event will get a free trip to the Convention.

Do you have a retail sales person in your store that deserves something extra? Or are you a sales person who is ready for additional education and training? You can find the nomination/application form at

Remember, only 250 will be accepted and the deadline is coming up fast! Here’s a hint: Those who submit a one-minute video with their application will have an edge. Videos must be submitted in MP4 format to, or can be shared from Google Drive, Dropbox or WeTransfer.

The Heavy Hitters event will become an annual function at the Convention, and we want to kick it off right.

Take a look at the simple application/nomination form and get those videos in. We can’t wait to see you there and unveil what we have in store!


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