BrandSource’s board of directors and staff gathered by a marina in Long Beach, Calif., last week to commemorate the 50th anniversary of what has become the industry’s largest buying and marketing group. The connection: parent organization AVB was conceived during a Southern California fishing trip half a century ago by a handful of bold, independent dealers seeking better deals from their vendors.
Fifty years, $19 billion and 4,000 members later, the group is marking its birthday under the banner “Better Together,” which remains its not-so-secret formula for success. “We’ve come a long way,” commented director Malcolm Williams, owner of Greenville Appliance & Mattress in North Carolina. “We are now the premier buying group.”
In a further tribute to AVB’s founding, CEO Jim Ristow later led the assemblage in a toast to the group’s longevity and continued success aboard the “Dream On” docked behind them. The team and directors were in town for BrandSource’s annual board meeting.