Horse blankets to smart home technology: Product trainings give members a chance to ask vendors anything

If you wanted to know whether the Maytag 965 model washing machine was big enough to launder a horse blanket, who would you ask?

At product trainings Friday afternoon at the BrandSource Summit, that was one of the questions put to Whirlpool reps who were demonstrating how easy it was to fit a king-size comforter in the machine.

Product training is one of the most valuable parts of the Summit because it gives members a rare opportunity to get an up-close look at new products and to ask questions of representatives from BrandSource’s vendor partners.

At the Whirlpool training, the horse blanket question was among those posed by the audience as reps explained the features of some of the newest products available. (Answer: Reps weren’t sure, but promised to find out.) Members also wanted to know how ventless technology on dryers affected lint production andwhen the WFC 9820 will be ready to ship.

In the GE training, members heard all about the newest advances in dishwashers, including the recently unveiled matte black and matte white finishes and the benefits of WiFi technology. GE is anticipating a June landing for ADA models with a phone app, which will give users the ability to monitor the machines remotely.

GE reps also covered the other benefits of WiFi connectivity, especially service diagnostics, as a selling point for customers, as well as the GE kitchen app, which is compatible with the Amazon replenishment system to automatically refill orders of dishwashing detergent.

In its training, Samsung covered its new team structure, some points about connectivity and innovation as well as dealer support and new products coming for 2019. The Family Hub refrigerator is a good example, because it can become the smart home’s hub for all connected devices including lights, stereo, locks, electronics and anything else that connects to a network.

Products trainings, which ran all afternoon, included everything members could possibly want to know, including:

LG: Go-to-Market plans for 2019; product innovations; consumer views of the brand
Electrolux: Innovation and features of Frigidaire’s wall ovens, cooktops and ranges; Fit Promise program
Serta: Product reviews of Serta and Beautyrest; adjustable base program review
TempurSealy: New products; future of retail; Retail Edge program
Storis: Engaging the Connected Customer
Fisher & Paykel: Training on DCS products

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