Summit Preview: Better Together

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This year’s annual Spring Summit promises to be bigger and better than ever, with an expanded agenda of educational sessions, blockbuster speakers and the best networking and recreational opportunities in the history of the event.

The Summit, which runs March 1-4, will be at the Gaylord Opryland Resort and Convention Center in Nashville for the second consecutive year. The event is part of a celebration of BrandSource’s 50th anniversary – 50 years of being “better together.”

“The 2019 Summit will be our best member event yet,” said BrandSource CEO Jim Ristow. “We are looking forward to celebrating our members and their continued successes. We will have more specialized training sessions than ever before and we are eager to help our members grow their bottom line.”

This year’s keynote speaker will be noted speaker and generational expert Jason Dorsey, president of the Center for Generational Kinetics. Dorsey will talk about the divide between generations, how they can work more harmoniously together and how to improve recruiting, retention, teamwork, innovation and more.

Other speakers include:

  • Monica Wofford, who will headline the Young Professional education session with a presentation called “Transition from Buddy to Boss.”
  • Jeff Korhan, an expert on digital marketing and social selling, who will lead two sessions: One about getting to the heart of customer relationships and another about how to discover and perfect your brand story.
  • Pamela Jett, who will speak during a Women in Business luncheon on “The Relentlessly Positive Communicator: Powerful Communication Skills for Women.”
  • Larry Mersereau, business growth author, who will lead a session on how to stand out.
  • Mike Peterson of the Furniture Training Company, who will lead a session called “Stop Wasting ‘I’m just looking’ Customers.”
  • BrandSource’s own CMO John White as well as Brian Wattier, GM of AVB Marketing, will also give presentations during Summit.

Product trainings from vendor partners such as Serta, LG, Tempur Sealy, Electrolux, Whirlpool, Storis and more will also be available for participants to get to know company reps and learn more about the products they sell.

“Educational sessions, speakers and product trainings are all great ways for members to dig deeper into what makes businesses in this industry successful,” said Jennifer Baldwin, general manager of customer experience. “Learning more about how fellow business owners have been successful, getting new ideas and sharing concerns – in short, networking – is one of the most valuable parts of Summit.”

The downtime promises to impress, as well.

For the first time, an off-site trip is planned for everyone in attendance at Summit. The legendary BB King’s Blues Club will offer two floors of fun for Summit-goers: karaoke and singing upstairs and live music downstairs, along with great food and beverages. It’s the first time an all-inclusive off-site event has been included on the Summit agenda and will be a great way to celebrate 50 years of excellence.

For the traditional off-site excursion for the Young Professionals, this year’s event is a showstopper. YPs will participate in a haunted walking tour of downtown Nashville, where they’ll follow tour guides through the city and learn about dark mysteries and supernatural experiences at some of Nashville’s most recognizable landmarks. It’s a 90-minute, half-mile journey of fun and thrills you won’t find anywhere else.

Guests of members aren’t left behind either. This year’s spousal activity is a NashTrash Bus Tour, a comedy bus tour around the city led by local personalities and loaded with humor and the inside scoop on Nashville.

The Summit also includes traditional favorites such as the first-time attendees’ reception, a State of the Union presentation by Ristow, Mattress University, the always-popular Stampede, Giveaway Day and the Expo, which will include more than 200 exhibitors.

Last year’s Summit shattered attendance records and yielded unfailingly positive feedback from members. This year, the bar is set even higher.

“Every year we are more impressed with the ideas members bring to the table and the way they help one another,” Ristow said. “We want to provide them with everything they need – product trainings, education, networking opportunities and more – to make sure they are successful in this fast-changing industry. Our members are the best in the business, and for 50 years BrandSource has been working to give them a leg up so they can compete successfully. We’re looking forward to seeing everyone there and learning all the ways we’re better together.”  

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