Get to Know North Atlantic Board President Marty Winchell

Marty Winchell is the President and CEO of Thompson Appliance and Furniture that has been in business for nearly 30 years. Currently, they have eight employees including Winchell that cover two separate locations in the Central New York region. Customer service is the key to their success. Providing top-of-the-line customer service sets them apart from larger competition. “Product knowledge is a key in this industry,” Winchell said. “When customers come to us, they know they will receive all the information they need to make an informed decision on their upgrades.”

“As a member of BrandSource, we have the opportunity to be a part of the largest appliance buying group in the industry,” Winchell continued. “The benefits that we receive, such as access to special pricing direct from manufacturers, BrandSource credit card, Expert Financing, plus BrandSource marketing team on your side, makes running a business much easier. The Summit and Convention are two major opportunities that BrandSource hosts that allow members to gain valuable training direct from the manufacturers as well as invaluable time to collaborate and network with other business owners.”

Being president of the Northeast Chapter of BrandSource allows Winchell a great opportunity to connect with the members in his area on a different level. He enjoys solving problems and helping other members with problems of their own whether they are with the individual manufactures or with BrandSource. “Having the opportunity to sit on the board during the meetings allows me to have a voice for our members on what works best for our region and businesses,” Winchell said.

He is a firm believer of members getting involved. “Attending events like the Summit, Convention and roundtable meetings within individual chapters is very important,” Winchell said. “Using all of the programs that BrandSource offers is the key to success in our industry. Having access to all of the programs BrandSource offers makes it much easier and cheaper for our members to run their businesses.” Winchell encouraged all members to take a leadership role in their chapters. “It is the only way that our industry will move forward,” he said.

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