SquareTrade Vendor Profile

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Name: SquareTrade
Product: Extended warranty programs for electronics and appliances
Location: San Francisco, California
For more info: www.SquareTradeBrandsource.com.

 BrandSource recently entered into a new partnership with protection plan provider SquareTrade, an Allstate company. SquareTrade, which is rated A+ by the Better Business Bureau, specializes in three- and five-year protection plans on appliances, and up to four-year protection plans on TV and electronics covering everything from component failure to power surge.

SquareTrade is the only provider with a five-day service guarantee and it is responsible for driving down industry repair times for in-home service to a three-day average from the typical 15 days.

SquareTrade offers BrandSource members and their customers incredible value along with great margin opportunity: The suggested MSRP of SquareTrade programs are on par with what Home Depot offers, so BrandSource dealers can compete with big-box retail on warranties. More importantly, members make 44 percent margins across the assortment.

Chris Trewin leads the SquareTrade BrandSource program and will be the primary contact for members. He has 10 years’ experience in the warranty industry and has led the launch of all BrandSource programs with SquareTrade. “It’s been an amazing experience partnering with BrandSource and its members,” he said. “The passion and commitment to your customers and members is what makes this partnership so successful, and it’s why SquareTrade and BrandsSource are such a strong fit. We’re excited to engage with members and work with them to help grow their warranty businesses.”

Dealers like ApplianceSmart, Texas Appliance and Carmona’s Appliance Center were SquareTrade early adopters and have reported incredible results since switching. On average, these BrandSource members have seen 65 percent revenue growth year-over-year to their protection plan program.

“BrandSource never stops thinking about our members and how to provide the best value to your businesses. SquareTrade is a great example of that,” Trewin said.

Members can direct questions about SquareTrade to brandsourcedealer@squaretrade.com, or register for more information at www.SquareTradeBrandsource.com. Just click Register and fill out the simple form, and SquareTrade will reach out with a copy of the agreement. It takes two weeks from registration to go-live.

Trewin, the primary contact for members, can be reached at 415-541-1000 x1047 or christrewin@squaretrade.com.


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